The fundamental goal for any company exhibiting at a trade show is very simple; expand its customer base by effectively promoting its company/product while simultaneously capturing customer information.
For any given trade show there will be at least a dozen, and possibly hundreds of exhibitors all trying to capture the information of potential customers walking by their booth. To be more successful than your neighbor, you will need to create an atmosphere that draws-in potential clients. Promotional models are an ideal way to create an inviting atmosphere and are perfect for engaging customer, distributing promotional materials and gathering contact information.
Depending on the size of your booth, it is a good idea to send at least one or maybe two qualified sales personnel to work your booth and then look into hiring professional trade show models for additional assistance. Promotional models can help you by generating leads, pre-qualifying prospects, meeting and greeting clients, distributing promotional materials, gathering customer information, scanning badges and anything else you may need. Professional trade show models are very outgoing and add an unique element to your booth that will distinguish you from other exhibitors. Not to mention the cost savings you will incur by not having to pay for employee travel, meals, and lodging expenses.
Hiring a trade show model is relativly easy and will ultimately increase your trade show experience, maximize your return on investment, and provide the missing element for your trade show success.
