NAHB said that “the 2011 International Builders Show in Orlando, FL was a fantastic show with more than 47,000 industry professionals in attendance.” Attendees came to see the 224 educational sessions the show had to offer, and to visit the thousands of exhibitors that were in attendance. With the economy starting to turn around and shows like the IBS seeing a greater number of attendees, companies are looking for ways to differentiate themselves from their exhibiting competitors.
Promotional models Heather and Kaleigh(pictured to the left) helped Viance, LLC do just that. Not only did she help them bring in business but she also provided an upbeat and professional vibe for their booth. But Viance, LLC isn’t the only company utilizing this marketing technique to draw in attendees and increase business. According to the Los Angeles Times ” Booth models are back" and the number of vendors employing these eye-catching young women to greet customers at their displays is up. If your company is planning on exhibiting at a trade show in 2011, take a moment and consider how a professional trade show booth model might be able to help you bring in business.
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